As digital landscapes expand and consumer expectations evolve, luxury brands are increasingly levera
Introduction: Redefining Luxury Engagement in the Digital Age As digital landscapes expand and consumer expectations evolve, luxury brands are increasingly leveraging cutting-edge tools to foster deeper connections with their audiences. Gamification—a strategic deployment of game-design elements in non-game contexts—has emerged as a compelling method for enhancing brand loyalty, elevating experiential marketing, and creating memorable interactions. […]
